Ji Lee was born in Korea, raised in Brazil and lives in New York. Ji studied graphic design and advertising.

Ji started to create Word as Image more than 20 years ago as a an assignment for the typography class at an art school. He enjoyed it so much it become a lifelong project. In 2011, a collection of nearly 100 words was published as a book entitled “Word as Image.”

Ji’s passionate about working on personal projects. His projects include Drawings for My Grandchildren and the Bubble Project.

Ji was named one of the 50 most influential designers in America by Fast Company. Ji’s work has appeared in the New York Times, BBC, ABC News, The Guardian, among others. Ji’s the author of three books and frequent contributor for The New York Times and The New Yorker.



  • Facebook & Instagram, Menlo Park, NYC, Creative Strategy, May, 2011 – Present

  • Google, NYC, Creative Director, 2008 – 2011

  • Droga5, NYC, Creative Director, 2006 – 2008

  • Saatchi & Saatchi, NYC, Art Director, 1999 – 2003

  • Tsang Seymour Design, NYC, Designer, 1997 – 1998

  • Frankfurt Balkind Partners, NYC, Designer, 1995 – 1996






Books with Ji’s work



  • Parsons School of Design, BFA in Communication Design, New York





  • School of Visual Arts, NY, BFA Senior Class, 2008 – 2014

  • Parsons School of Design, NY, BFA Sophomore Class, 2001 – 2002



  • Cooper-Hewitt, National Design MuseumGraphic Design: Now in Production, New York

  • Museum of Art and DesignOtherwordly, New York

  • International Design Biennale, Experimenta, Amsterdam

  • The New York Times GalleryWord Play, New York

  • Frankfurt Museum of Applied ArtsKorea Power, Frankfurt, Germany

  • The Eisner – American Museum of Advertising & Design, Milwaukee

  • Boston Society of ArchitectsStereotype, Boston

  • Murphy & Dine GallerySmall is Beautiful, New York

  • Sangsangmadang GalleryPicnic on the City, Seoul, Korea

  • Lisbon Design BiennaleCatalysts, Lisbon, Portugal

  • Jan van Eyck AcademieLatent State, Maastricht, The Netherlands

  • Anonymous GalleryJoy Ride, New York

  • International Design WeekIcograda, Torino, Italy

  • Museum for Graphic DesignDialogue, Breda, The Netherlands

  • UICAArt Prize, Grand Rapids, Michigan

  • Raduga MallPlay, St. Petersburg, Russia


Inspiring friends’ sites