When FB launched 360 video, most of the 360 videos made by people and brands were immersive kinds (under the sea, concerts, driving through a beautiful landscape, etc.). The problem of these kinds of the videos was that it was only fun for a few seconds and they got boring quickly. Also, creating 360 videos not only required entirely different production (cameras, editing), but also a completely different way of thinking about the storytelling and how people would consumed them. With these challenges in mind, I created this deck to be scaled internally and externally.
SPLIT SCREEN
SEE TWO SIDES OF THE SAME STORY BY SWITCHING THE POVS
MULTI-SPACES
STITCH TOGETHER MULTIPLE SPACES INTO ONE VIEWING EXPERIENCE.
MAKE SURE YOU ALSO INCLUDE A DELIGHTFUL SURPRISE BY ADDING SOMETHING ON TOP OR BOTTOM.
MULTI-SPACES: CHOOSE YOUR ADVENTURE
OFFERS MULTIPLE OUTCOMES FROM ONE STORY
CONCEIVED, DESIGNED BY JI LEE, FB CREATIVE SHOP WITH LIBERTY MUTUAL
MULTI-SCREENS
CIRCULAR STAGE
CIRCULAR STAGE: HOW TO
THIS ENABLES THE VIEWERS TO QUICKLY PICK ONLY THE RELEVANT PARTS OF THE CONTENT
CONCEIVED, DESIGNED AND PRODUCED BY JI LEE WITH NARS
360 CINEMAGRAPH
HOW TO REIMAGINE CINEMAGRAPH IN 360
360 GIF
HOW TO REIMAGINE GIF IN 360