My dad is a 80-years-old retired grumpy old man. A few years ago, his daily routine was to take care of his two beloved grandchildren (my nephews) while their parents went to work. Then, his grandchildren ended up moving from Brazil to Korea with their parents. This left my dad empty in his heart and without a meaningful routine in his life. That’s when I had the idea he should draw for his grandchildren and share it on Instagram.
In the beginning, he was reluctant, but he continue to do it. I told the story behind this family project on a Facebook video and it went viral (5million views). My dad’s story was featured on many media outlets (BBC, The Guardian, NBC, Today, NY Post, etc.). What was meant only for his grandchildren, his project took on a whole new life when it went viral. He has more than 400K followers on Instagram and at 80, he has a whole new career making drawings for the new legions of hundreds of thousands of new grandchildren around the world.