Word as Image

Animations: Bran Dougherty-Johnson, Sound: Joel Pickard

Elevator
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This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality.

The challenge is to visualize the meaning of a word, using only the graphic elements of the letters forming the word, without adding any outside parts. The challenge was very hard, but the reward of “cracking” a word felt great. So this became a lifelong project for me.

In 2011, I published a book called “Word as Image” containing nearly 100 words.

Horizon
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Moon
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Gravity
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clock
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christianity
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mensroom
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condom
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Tunnel
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Idea
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vertigo
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Inflation
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smile
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tsunami
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ill
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fastfood
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diet
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capitalism
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parallel
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exit
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homosexuals
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superstitious
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Dali
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Van-Gogh
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Book
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A collection of nearly 100 Words as Image

WAIebook1
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After the success of the book “Word as Image”, we launched the enhanced ebook where each of 90 words are animated with sound.

Animations: Nate Salciccioli, Bran Dougherty-Johnson, Sound: Joel Pickard