Animations: Bran Dougherty-Johnson, Sound: Joel Pickard
This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality.
The challenge is to visualize the meaning of a word, using only the graphic elements of the letters forming the word, without adding any outside parts. The challenge was very hard, but the reward of “cracking” a word felt great. So this became a lifelong project for me.
In 2011, I published a book called “Word as Image” containing nearly 100 words.