New Museum

Mackenzie 8 bit Imacon

Branding campaign for the opening of New Museum, New York. (Droga 5)

Mackenzie 8 bit Imacon

From the silhouette of the new building, we created a simple shape. Then we applied this shape everywhere in downtown New York.

Subway2

Vinyl sticker on NY subway walls. 

Subway

Vinyl sticker on NY subway walls. 

Subway3

Vinyl sticker on NY subway walls. 

Week1

Calvin Klein Billboard Takeover

For the period of three weeks, we dropped pink paint over one of the giant and infamous Calvin Klein in downtown New York. (Week 1)

Week2

(Week 2)

Week3

(Week 3)

Bike

We also made a custom-made bike and parked it on the streets of New York.

wild_posting

We designed the New Museum outdoor ads with the die cut of the building so they randomly frame interesting details of other ads beneath.

Bus

Bus ad.

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