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1Cala Boca GalvaoDuring the World Cup, "CALA BOCA GALVAO" has become the #1 Twitter trend worldwide. In Portuguese it means "SHUT UP GALVAO". And GALVAO is the most famous sports announcer in Brazil. Twitter users who didn't understand this started asking what it meant. As a joke, Brazilians invented fake translations, one of which was: "HELP SAVE GALVAO BIRDS, a rare endangered bird in Brazil." And it quickly became a phenomenal hit.

CALABOCAGALVAO.COM seizes this joke and points to a real urgent issue: saving the real birds in the Gulf Coast severely affected by the BP's oil spill.
A Project by Ji Lee and Daniele Codega. In collaboration with the National Audobon Society -
2Cala Boca GalvaoScreenshot of Twitter's Trending:Worldwide

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